Design above

Attic is a San Francisco-based studio dedicated to elevating design and the clients we work for. We are practical dreamers, dedicated to designing products and developing brands that are both thoughtful and enthralling. We’ve created and launched products, used by millions, for some of the world’s most successful companies. Our approach combines sound strategic insight, ingenuity, and a an honest design approach to deliver delivering products that people truly love.


Meet the team

Scott Croyle

Though a designer at heart, Scott’s experience includes several successful, entrepreneurial endeavors. As Chief Product and Design Officer at Nextbit, Scott led the company from a successful campaign, launching Robin, and ultimately to an acquisition by gaming hardware unicorn, Razer. Prior to his work at Razer, Scott was the SVP of Design and User Experience at HTC, and led global team. Before that, Scott was a partner at One & Co, an award-winning design firm, which was acquired by HTC.

Daniel Hundt

Originally from Germany, Daniel brings a truly global design aesthetic to Attic. With over a decade of experience as a designer, Daniel is a believer in honest design and effortless solutions that respect the fundamental purpose of a product. Daniel was AVP of design at HTC and played a critical role in launching its most successful phones. Daniel excels at nurturing talent and creating environments for the best work to flourish.


What we do

Attic provides a broad range of strategy, brand and design services that help companies make the right choices at the right time. With a background in building product and design-led companies, Attic provides key insights on strategy, connections, and introductions in areas that are crucial to launching successful products.


Past work experience

Throughout their careers, Daniel and Scott have worked with a broad range of companies. This experience spans a wide variety of disciplines, from technology to sporting goods to furniture. The two designers have shared experience working as consultants, in-house designers and executives, and founders and board members of silicon valley startups.


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